Work

Selected projects, one at a time

A lookbook rather than a grid. Each project is shown with the thinking behind it — the challenge, the approach and what changed afterwards.

Six projects · 2024 — 2026

Lumen Skincare

E-commerce beauty · 2026

A six-week creator-led campaign built for paid social — shot, edited and packaged entirely in-house.

Challenge: Studio-shot ads looked polished but performed poorly against native creator content.
Solution: Eighteen vertical videos and six UGC hooks, tested weekly and rebuilt around the winners.
Outcome: Cost per acquisition down 38% against their previous studio ads.
Deliverables: 18 vertical videos · 6 UGC hooks · 1 month scheduled

Hospitality · 2025

A twelve-video Reels series that turned a single café into a weekend queue.

Challenge: A single café with no content, no camera and no time to make either.
Solution: A monthly batch of phone footage from the team, turned into twelve short-form edits and a posting calendar.
Outcome: Weekend queues, and a following that tripled in three months.
Deliverables: 12 Reels · monthly batch · calendar

Fitness · 2025

UGC ad creatives that cut cost-per-lead by nearly half in a single month.

Challenge: Paid social spend rising while lead quality quietly fell away.
Solution: Member-led testimonial UGC paired with three tested hook variants per concept.
Outcome: Cost per lead down 46% within the first month of testing.
Deliverables: 9 UGC ads · 27 hook variants

Professional services · 2025

Talking-head shorts that made a traditional firm feel genuinely human.

Challenge: A respected firm with an invisible, entirely text-based online presence.
Solution: A quarterly self-recorded batch, briefed by us, answering real client questions in plain English.
Outcome: Consistent inbound enquiries citing the videos as first contact.
Deliverables: 24 shorts · quarterly batch

Health & wellness · 2024

Calm class films and instructor shorts that kept the timetable full.

Challenge: A new studio with beautiful classes and no way to show them online.
Solution: A repeatable class-film format plus instructor-led shorts answering beginner questions.
Outcome: Class bookings became a weekly rhythm rather than a monthly hope.
Deliverables: Class films · instructor shorts · format system

Home & design · 2024

Before-and-after transformations packaged for TikTok discovery.

Challenge: Beautiful projects documented only in static, after-the-fact photography.
Solution: Process-led capture across each build, edited into reveal-driven verticals.
Outcome: Two projects passed a million views and filled the enquiry list.
Deliverables: Project films · reveal verticals

“Our Reels went from an afterthought to our best lead source. The edits look like a brand ten times our size.”

Sophie Bennett — Founder, Nord Coffee Co.

“We send raw phone footage and get back polished content every week. It removed the whole bottleneck for us.”

Marcus Reid — Director, Forge Fitness

“The UGC videos outperformed our studio ads immediately. Easily the best content spend we've made.”

Priya Nair — Marketing Lead, Lumen Skincare

Book a twenty-minute discovery call and we'll come back with a content plan shaped around your goals.